AI-NATIVE PRODUCTION

AI is not a tool we use.
It's the production line itself.
AI 不是我们使用的工具。
它就是生产线本身。

Most studios bolt AI onto an old workflow. We rebuilt the workflow around it. From the first storyboard to the final composite, every stage of our pipeline runs with AI-capable hands on it — directed by people who care about every frame. The result: worlds that were impossible to shoot, delivered on schedules that used to be impossible to promise.

大多数公司把 AI 拴在旧流程上,我们围绕 AI 重建了流程。从第一张分镜到最终合成,链路上的每一环都由具备 AI 能力的人执行——并由在乎每一帧的人来执导。结果是:过去拍不出来的世界,如今能在过去不敢承诺的周期里交付。

One pipeline, six stages一条管线,六个环节

01

Concept概念策划

Strategy and story first. AI expands the option space; planners and creative directors decide what deserves to exist.策略与故事先行。AI 负责扩大可能性,策划与创意总监决定什么值得存在。

02

AI Visual DevelopmentAI 视觉开发

Art direction through generation — characters, materials and worlds explored in hundreds of directions before the first review.以生成做美术指导——角色、材质与世界观在第一次提案前就已探索过数百个方向。

03

AI Shot DesignAI 镜头设计

Keyframe-driven shot design: the AI director translates boards into camera language, motion and timing before anything is generated at full quality.以定帧驱动镜头设计:AI 导演先把分镜翻译成镜头语言、运动与节奏,再进入成片级生成。

04

Generation × Live-action生成 × 实拍

Hybrid by design. We shoot what should be real and generate what can't be — engineered from day one to cut together seamlessly.为混合而设计:该真实的实拍,拍不到的生成——从第一天起就为无缝剪辑而工程化。

05

AI Post & CompositingAI 后期与合成

Upscaling, cleanup, relight, VFX — AI accelerates the craft; supervisors keep the standard.放大、修复、重打光、VFX——AI 加速工艺,监制守住标准。

06

Delivery终审交付

A producer signs off every frame. AI never ships anything — people do.每一帧由制片人终审。AI 从不交付作品——人来交付。

What AI-native changesAI 原生改变了什么

Worlds without location limits不受置景限制的世界

Felt-wool universes, impossible camera moves, brand worlds built to spec — production value no soundstage could quote.毛毡宇宙、不可能的运镜、按品牌规格定制的世界——任何摄影棚都报不出的制作价值。

Iteration at the speed of thought以思考的速度迭代

Directions are explored visually, not described verbally. Clients choose between finished-looking options, not word documents.方向用画面探索,而不是用文字描述。客户在接近成片的选项之间做选择,而不是在文档里想象。

Craft stays human工艺始终属于人

Taste, story and the final cut remain a human monopoly. AI raises the ceiling of what we can make — not the floor of what we accept.审美、故事与最终剪辑始终由人垄断。AI 抬高的是我们能做到的上限,而不是我们能接受的下限。

See it in the work在作品里看见它

POP MART — Let's POP Cheers!
AI × FILM · CAMPAIGN

POP MART × Let's POP Cheers!

Have a world that can't be shot?有一个拍不出来的世界?

LET'S BUILD IT我们来建造它