We craft brand stories through creative planning, film & AI-native production
POP MART × Let's POP Cheers!
AI felt-wool universe × live-action — theme film
ROBOROCK × CES & QREVO
Product launch KV & global show visuals
About the studio
UPPERRIGHT is a boutique creative studio integrating creative planning and content production. We master the full pipeline of film and print — and we build at the frontier of AI × live-action hybrid production.
Our showreel
One reel, every craft — film, design and AI-native production, cut together. Keep scrolling to let it take over.
See the work
Selected Work
A selection of campaigns, films and visuals created for ambitious brands.
What We Do
( 3 )Creative Planning
Integrated marketing strategy · product campaigns · branded content planning
↗TVC Production
Brand films · celebrity & product films · interviews · viral creative films
↗AI Content
AI theme films & visuals · AI × live-action hybrid · AI character & world design
↗AI-native production
AI is not a tool we use. It's the production line itself.
From storyboard to final composite, every stage of our pipeline runs with AI-capable hands on it — directed by people who care about every frame.
Concept
Planner / Creative Director
AI Visual
AI Art Direction
AI Shots
AI Director / Keyframe Design
Generation
Filming / AI Production
AI Post
Post / VFX
Delivery
Producer
Brands we've worked with
Is your brand story ready to hit?
LET'S WORK TOGETHERBldg 2-305, Shuangshuyun Cultural Industry Park, Heizhuanghu, Chaoyang, Beijing
WeChat · RED · Vimeo